{"id":35369,"date":"2026-05-27T13:53:50","date_gmt":"2026-05-27T10:53:50","guid":{"rendered":"https:\/\/antenagroup.ro\/?p=35369"},"modified":"2026-05-27T13:53:51","modified_gmt":"2026-05-27T10:53:51","slug":"din-15-iunie-antena-lanseaza-chefi-ro-televiziunea-care-i-aduce-la-masa-pe-toti-romanii","status":"publish","type":"post","link":"https:\/\/antenagroup.ro\/ro\/stiri\/din-15-iunie-antena-lanseaza-chefi-ro-televiziunea-care-i-aduce-la-masa-pe-toti-romanii.html","title":{"rendered":"Din 15 iunie, Antena lanseaz\u0103 Chefi.ro, televiziunea care-i aduce la mas\u0103 pe to\u0163i rom\u00e2nii!"},"content":{"rendered":"\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Antena \u00ee\u015fi continu\u0103 promisiunea de a aduce publicului noi universuri editoriale relevante \u015fi lanseaz\u0103 <\/strong><strong>Chefi.ro<\/strong>, un nou proiect construit \u00een jurul uneia dintre cele mai puternice zone de interes din entertainment-ul rom\u00e2nesc:&nbsp;<strong>cooking-ul, <\/strong><strong>reinterpretat ca experien\u021b\u0103 de lifestyle.<\/strong><\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Dup\u0103 succesul fenomenului Chefi la cu\u021bite, <strong>Chefi.ro<\/strong> propune o extensie natural\u0103 a acestui teritoriu editorial: o televiziune \u0219i un site dedicate pasiona\u021bilor de g\u0103tit, de via\u021b\u0103 echilibrat\u0103, de experien\u021be urbane, de travel, cultur\u0103 \u0219i entertainment pozitiv.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Noul proiect este conceput ca un ecosistem modern, inspira\u021bional \u0219i u\u0219or de accesat, care conecteaz\u0103 \u00eentr-un mod firesc televiziunea liniar\u0103, con\u021binutul digital \u0219i noi formate editoriale cu poten\u021bial ridicat de engagement pentru publicul urban \u0219i comercial. Mai mult dec\u00e2t o platform\u0103 dedicat\u0103 cooking-ului, <strong>Chefi.ro<\/strong> propune un univers editorial pozitiv \u0219i contemporan, construit \u00een jurul unui stil de via\u021b\u0103 actual \u0219i autentic. Cooking-ul devine punctul central al unor teme variate \u0219i relevante \u2014 de la s\u0103n\u0103tate \u0219i familie, p\u00e2n\u0103 la socializare, c\u0103l\u0103torii, cultur\u0103 \u0219i experien\u021be care definesc stilul de via\u021b\u0103 modern, rezult\u00e2nd astfel un spa\u021biu editorial modern, pozitiv \u0219i inspira\u021bional, construit pentru consum de familie \u0219i pentru un public urban, activ, interesat de un stil de via\u021b\u0103 contemporan.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Chefi.ro<\/strong>&nbsp;va dezvolta un mix editorial echilibrat, construit \u00een jurul mai multor zone de con\u021binut: <strong>gastronomie<\/strong> (competi\u021bii culinare, cooking reality, formate de studio, produc\u021bii locale \u0219i storytelling gastronomic de \u00eenalt\u0103 calitate), <strong>wellbeing &amp; healthy living<\/strong> (con\u021binut accesibil despre s\u0103n\u0103tate, nutri\u021bie, preven\u021bie, echilibru personal \u0219i stil de via\u021b\u0103 responsabil), t<strong>ravel &amp; cultur\u0103<\/strong> (produc\u021bii interna\u021bionale premium care exploreaz\u0103 lumea prin gastronomie, tradi\u021bii locale, identitate cultural\u0103 \u0219i experien\u021be umane), <strong>seriale premium, dar \u015fi entertainment \u0219i family viewing<\/strong> (con\u021binut pozitiv, relaxant \u0219i accesibil, potrivit pentru consum \u00eempreun\u0103 cu familia).<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Astfel, \u00een grila noii televiziuni se vor reg\u0103si titluri precum<\/strong>: <strong>&nbsp;<\/strong><em>Chefi la cu\u021bite<\/em>, <em>My Kitchen Rules<\/em>, <em>Hello Chef<\/em>, <em>Star Chef<\/em>, <em>Meniu de Vedet\u0103<\/em>, <em>Medicool<\/em>, <em>Stanley Tucci: Searching for Italy<\/em>, <em>Eva Longoria: Searching for Mexico \/ France<\/em>, <em>Remarkable Places to Eat<\/em>, <em>Michel Roux Down the River<\/em>, dar \u015fi un format live de food, lifestyle \u015fi wellbeing \u2013 <em>Pofti\u021bi la \u015ftiri<\/em>. Aceast\u0103 produc\u021bie proprie live zilnic\u0103 va aduce \u00een prim-plan teme actuale \u0219i utile pentru publicul larg: alimenta\u021bie, s\u0103n\u0103tate, experien\u021be urbane, tendin\u021be culinare, stil de via\u021b\u0103 contemporan \u0219i recomand\u0103ri practice pentru familie.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Chefi.ro<\/strong>&nbsp;se adreseaz\u0103 unui public urban \u0219i na\u021bional, cu focus pe segmentul 18\u201354 ani, interesat de cooking, entertainment, s\u0103n\u0103tate, travel, experien\u021be culturale, via\u021b\u0103 de familie \u0219i lifestyle contemporan.<\/p>\n\n\n\n<p>Noul proiect marcheaz\u0103 trecerea de la un show de succes la un univers editorial complet. Fenomenul&nbsp;<strong>Chefi la cu\u021bite<\/strong>, lider de audien\u0163\u0103 \u00een Prime Time cu sezonul 17, ajunge astfel la un nou nivel, \u00eentr-un proiect care extinde conversa\u021bia despre m\u00e2ncare c\u0103tre tot ceea ce \u00eenseamn\u0103 lifestyle contemporan: familie, s\u0103n\u0103tate, experien\u021be, cultur\u0103, c\u0103l\u0103torii \u0219i entertainment.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Chefi.ro<\/strong>&nbsp;\u00eenlocuie\u015fte postul de muzic\u0103 ZU TV \u00een gril\u0103, o repozi\u021bionare fireasc\u0103, adaptat\u0103 noilor obiceiuri de consum: muzica s-a mutat masiv \u00een digital \u0219i streaming, \u00een timp ce televiziunea liniar\u0103 r\u0103m\u00e2ne relevant\u0103 prin con\u021binut de entertainment, cooking, lifestyle \u0219i family viewing.<\/p>\n\n\n\n<p>Cu o pozi\u021bionare clar\u0103, un mix editorial adaptat noilor comportamente de consum \u0219i o infrastructur\u0103 TV deja existent\u0103, Chefi.ro devine o nou\u0103 destina\u021bie Antena pentru public, dar \u0219i un nou teritoriu valoros pentru parteneri \u0219i sponsori. <strong>Chefi.ro &#8211; Hai la mas\u0103!<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Antena \u00ee\u015fi continu\u0103 promisiunea de a aduce publicului noi universuri editoriale relevante \u015fi lanseaz\u0103 Chefi.ro, un nou proiect construit \u00een jurul uneia dintre cele mai puternice zone de interes din entertainment-ul rom\u00e2nesc:&nbsp;cooking-ul, reinterpretat ca experien\u021b\u0103 de lifestyle. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Dup\u0103 succesul fenomenului Chefi la cu\u021bite, Chefi.ro propune o extensie natural\u0103 a acestui teritoriu editorial: o [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":35370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-35369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - 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